Bus advertisement boards.. this advertisement boards is very creative as if a adult was to see to that advertisement board they will only be seeing a child with a perfectly normal face and some words written on the top.. while if kids were to walk and read the board, they will be able to see the child on the board with bruises on his face with a help-line number written on it.
This advertisement is made to help kids who is under abuse of their parents or guardian to know what and where to go to look for help. How the board work , is that only a certain height of people are able to see the bottom half of the advertisement catering to kids!
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